ALOHA BAE
BRANDING
PACKAGING DESIGN
ANIMATION
Where boho fashion concepts are transformed into everyday activewear with a sustainability-driven purpose.
Aloha Bae possesses a peaceful state of mind, surrounding our community in a
tranquil and sustainable environment. Aloha Bae is focused on its key principles of helping women embrace their sexy, sporty, and spiritual sides through what the brand has to offer.
Logo Design
The logo design is inspired by this feeling of joy, freedom, independence, and comfortthat our products have to offer.
Research
Utilizing a clean, minimal, and modern branding approach to emphasize the free-spirited nature and positivity of this brand’s image will fully support its message visually to clientele. Discovering symbolic objects in our environment and their relevance to Aloha Bae’s mission was important. During research, the plumeria flower and kora (a spiral) emerged as the perfect match for the brand, symbolizing new life, a deep connection to the Earth, and the journey of finding inner strength and peace." A welcoming and free-flowing approach through our visuals was important while considering insignias to marry the typography in the complete logo.
Execution
The kora served as an inspirational symbol for the fluid logo typography. Once the typography was completed the plumeria insignia was finalized. The stroke weight, style, and message of these two elements became a successful visual representation of what Aloha Bae stands for.
Packaging Design
Creating a simple and sleek design that combines high fashion and tropical aesthetics. The color palette includes black and metallic gold, complemented by peach and blue hues throughout branding and advertising.Shipped Packaging (Left)
Consider the best type of packaging to ship—one that we can customize according to
our brand and that allows our customers to reuse it later. Creating a transparent package design is essential to enhance customers’ viewing experience before they
open the packaging.
In-Store Packaging (Right)
When customers shop in store for our products, the packaging they take with them will leave a bold but yet elegant statement. This will emphasize what Aloha Bae stands for as a brand, from the products we offer to how they are presented and transported.
Animated Deliverables
Aloha Bae’s identity relies on its visual environment and foundational brand pillars to craft an immersive space for viewers and consumers. It is designed to evoke specific emotions that align with the brand’s essence.These GIFs were designed for social media.
